One blog post per week for 6 months. That's 24 pages working for your business forever — for free.
Content marketing is the only strategy that gets cheaper over time. An ad stops working the second you stop paying. A blog post published today can generate leads for the next 5 years. The math: 1 article per week × 6 months = 24 articles. Each article targets a keyword your customers search. In 6-12 months, those 24 articles generate 500-2,000 organic visits per month. At a 2% conversion rate: 10-40 leads per month. Cost: your time (or $200-500/article if outsourced). ROI: incalculable, because the content keeps working after you stop producing.
Month 1-2: Foundation (articles 1-8)
The pillar content strategy. Choose 2-3 "pillar" topics — broad subjects at the core of your business. A plumber: "plumbing maintenance," "plumbing emergencies," "bathroom renovation." A marketing agency: "lead generation," "content marketing," "social media strategy." For each pillar: write 1 comprehensive guide (2,000+ words, the definitive resource) + 2-3 supporting articles (800-1,200 words, specific subtopics). The guides link to the supporting articles and vice versa — creating a content cluster that Google loves.
Per continuare a leggere,
accedi al tuo account.
Il tuo account LANGA ti connette a tutta la Galaxy.
Articoli completi su tutti i blog Galaxy.
Un solo login, accesso ovunque.
Guadagna Leghe e sblocca contenuti premium.
