Members quit because gyms market to join, not to stay.
Gym marketing has 2 jobs: acquire new members and retain existing ones. Most gyms only do the first.
Acquisition
Google Ads: "gym near me" keywords. Free trial offer landing page. Instagram Reels: Transformations, workouts, community vibes. Referral: Bring a friend = 1 month free for both.
Aaccount
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01 Dec 2026
